Communication Updates

New COVID protocols at Kickoff

We would like to provide an important update regarding our COVID-19 protocols at Kickoff 2022. Please review them carefully.

Due to the changing landscape of COVID-19, our event policies have evolved in line with current US Center for Disease Control recommendations. With the safety of all our Kickoff attendees in mind, you are required to take personal responsibility for your own health when assessing your attendance at the event.

We would like to provide an important update regarding our COVID-19 protocols at Kickoff 2022. Please review them carefully.

Due to the changing landscape of COVID-19, our event policies have evolved in line with current US Center for Disease Control recommendations. With the safety of all our Kickoff attendees in mind, you are required to take personal responsibility for your own health when assessing your attendance at the event.

Before traveling to attend the event, you are required to complete a COVID-19 test no more than 24 hours in advance to confirm you are not currently infected or have a letter from a licensed doctor stating you have recovered from COVID-19 within the past 90 days.

DO NOT ATTEND IF YOU…

• Feel unwell prior to the event, regardless of what type of illness it may be. Please consider your own personal health AND the health of others.

• Test positive for COVID-19 within 10 days of the event. Please follow the CDC recommended guidelines for quarantine/isolation.

• Are directly exposed to COVID-19 within 10 days of the event (e.g., knowingly spent time with someone who has COVID-19 inside for more than 15 minutes, etc.), regardless of your vaccination status.

• Are exhibiting visible symptoms of cold/flu/COVID-19. If any of our staff notice that you are exhibiting visible symptoms of any type of illness, you will be immediately removed from the conference area and will not be able to return, regardless if you can show a negative COVID-19 test.

You will be required to sign a release of liability waiver and declaration of good health when checking in at event registration that confirms you have completed a COVID test or have a letter of recovery. If you do not agree to sign, you will not receive access to the event.

Please note that, as part of your travel and participation in the event and in Las Vegas at large, you will be in locations where physical distancing will not occur, not everyone is vaccinated and, due to food and drink service, masks will not always be worn.

Review our Kickoff FAQ or email us at events@o2ebrands.com if you have any questions or would like to change your registration.

Kerrie Shakespeare

Chief Purpose Officer

Postponing Kickoff 2022

Hello everyone,

I hope you had a restful holiday season with your friends and family! We’re starting 2022 with great momentum and clarity on our goals and strategy. And although I would prefer not to be thinking or talking about COVID at this point, navigating the world in the midst of a worldwide pandemic continues to be unpredictable.

By all accounts, COVID is going to be at its highest peak in January and there continues to be a number of restrictions in place. We’ve seen this uncertainty translate into Kickoff registrations with 15% of all franchises planning to attend virtually only, more than 1 in 5 franchises who haven’t registered at all, and a sharp increase in cancellations.

Taking all of this into account, for the sake of business continuity and everyone’s health, we have worked with Caesars Palace to find the best possible alternate dates: March 29-31, 2022. While we recognize this is a busy time of year, we’ve heard from many of you that you’d much prefer to meet in person versus virtually and this will give us the opportunity to do that as safely as possible.

We will provide more information as our planning progresses with these new dates. The next update with more detailed information will be shared next week, starting on January 11.

Wishing you a very happy, healthy new year. I’m looking forward to connecting in person in March and crushing our goals together this year.

Erik Church

President