The event theme for Kickoff 2022 is Liftoff! But what that does that mean?

There’s something so exciting about being part of a launch, whether it’s a rocket, a website, or an entire business. The anticipation as you watch everything get set up, and the aspiration – we have a destination in mind, but can we actually get there? Is it really possible?

It’s a complex operation that looks like pure magic, but in reality it has taken years of preparation. We don’t always see the testing, the setbacks, and the hard pivots. But by the time you get to launch day, there’s a level of confidence and trust that is truly out of this world.

We always set big goals for ourselves and we’ve never been afraid to reach for the stars. (That’s what our Painted Picture is all about!) However, we also understand that in order to actually achieve those BHAGs, we need to approach things in a very tactical way.

We’ve spent the last couple of years working hard to build a solid foundation – we’ve built the launchpad, we’ve got the rocket in place, and we’ve done all the necessary tests.

Now we’re ready for Liftoff!